Lolcow (n) - A person or group of people laughed at for actions that they take, despite not trying to be funny. They may try to take themselves seriously, but they are often "milked" for laughs with or without their knowledge.
The Panthers have been one of the more unpredictable franchises in hockey in the last eighteen months, with a sudden shift towards analytics, an embarassing situation involving a taxi, and a sudden shift back to what they were doing before. It all reads as a total gongshow.
Let this video try to explain the situation.