Since 1984, T.J. Maxx and their customers have been devoted partners to Save the Children, working to help Save the Children deliver much-needed monetary and merchandise donations. This unique partnership has raised over ten million dollars to help children here in the United States. This year, during the busy back-to-school retail period, T.J. Maxx will focus all marketing efforts -- including advertising, public relations, on-line media, direct mail and in-store signage -- on creating an awareness program for this vital non-profit organization. All children and teens featured in the marketing efforts are from the rural communities where Save the Children works. This is a 'behind the scenes' look at the photo shoot in Mississippi
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Learning