One of the challenges facing Europe is developing education for entrepreneurs. And in Bulgaria, for some years now they have been training young people to create and protect their brands at European level. It’s a real success story.
For example, for the past year students at the Academy of Arts in Sofia, who are 16 to 18 years old, have been producing and selling scarves. They are taking part in the Brandiko project, set up by the Bulgarian Ministry of Economy, meaning they have been supported throughout the whole process of establishing a brand on the market. They have also been able to protect their brand using the Community Trade Mark, which ensures brand protection throughout the entire single market.
One of them Severina Eneva, said: “The project taught me how to create an interesting logo and brand name and how to protect intellectual property.”
Another, Joanna Brayanova, said: “Since artists are usually individualists, for me the most important thing was to learn to work in
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