Melijoe.com shoots their first campaign, in collaboration with Mathieu César. The world’s leading e-commerce in children’s fashion, Melijoe.com unveils their first official campaign for the Fall/Winter 2014-2015 season in collaboration with one of the industry’s most in-demand photographers: Mathieu César.
Mathieu César immortalizes the young Thylan Blondeau, named the next French Kate Moss of her generation. Lensed in black and white, the campaign features two young style icons, Thylane and Antone on the Parisian rooftops. Antone clad in a James Bond-style jet pack sets off into space, as Thylane follows suit in a custom-built sky glider.
An aesthetic conquest of space and time that corresponds perfectly to the signature codes of Melijoe.com, the Parisian-based e-commerce has become the global benchmark for children’s fashion thanks to a style-driven positioning and speedy worldwide deliveries within in 48 to 72 hours.
Nathalie Christen-Genty, CEO and Founder of Melijoe.com: "I wanted a very fashion-driven image for Melijoe.com’s first official campaign, so I naturally turned to adult fashion photographers. I really enjoy Mathieu’s style. Mathieu works exclusively in black and white imagery, and his universe is as poetic and imaginative as that of Melijoe.com.”
Mathieu Caesar: “For me, Melijoe.com is something that resembles my style and aesthetic… especially from a point of view of imagination and creation.”
Mathieu Cesar continues to work for the world’s most reputable fashion magazines, recently completing Yves Saint Laurent’s latest men's fragrance campaign.
melijoe.com Fall/Winter 2014-2015 - Talents: Thylane Blondeau & Antone Genty - Photographer: Mathieu César Film: Jonathan Dailler Photographer agent: Félix Mondino 1st Photographer assistant: Jean Patrick Simonetti Styling: Elena Frigato Art Direction: Alexandra Perrin Producer: Dorothée Garcia Coordination: Afif Baroudi Hair: Paolo Ferreira Make up: Marie Lanne Set Design: Arnaud Le Basnier Light: Pin Up
