http://www.brandignity.com | Brandignity, A Naples, FL based inbound marketing company offers an explainer video on what exactly online marketing is.
Online marketing is a term that is used frequently over the past 50 years, though it means different things to different people. Let’s imagine that a small business owner wants to learn what online marketing is - and so sets out on an investigative journey.
It is all About the Website
Said small business owner will be told, at some point, that online marketing equals a well-designed website. Oh, and that this well-designed website should also be responsive, meaning that it is optimized for mobile devices like smart phones, tablets and the like. But the journey of discovery would be just beginning.
SEO is Online Marketing
Some savvy marketing types will thump their chests while proclaiming that SEO or Search Engine Optimization is what is really meant when the phrase “online marketing” is spoken. SEO is a set of tactics that is used to help a well-designed website get better results from the most popular websites online.
PPC is where it is at
PPC stands for Pay Per Click advertising and it is a brilliant idea, as small business owners pay only when a human being clicks on their ad, which is what makes it such a popular tactic.
Lest We Forget
Social media: these two words are spoken every 20 seconds in a marketing office. Well, there is actually no data to support this claim, so suffice it to say that Facebook, Twitter, Vimeo, YouTube and others figure largely in online marketing.
So what is Online Marketing is?
Online marketing is not an individual tactic like SEO or PPC or social media or even a sublime website. Online Marketing is a strategy that exists in the form of an essential document, which weaves together all of the tactics listed above. If a business is to reach its goals, and to improve as an entity while remaining fiscally frugal, an online marketing strategy is essential.
Brandignity.com creates inventive, comprehensive marketing strategies that are tailored to individual businesses, and that create synergy among all online marketing tactics.
