:: The video contains no content, allowing the images and the story to unfold in your mind. Everyone will have a different story. Share in the comments what story came to mind when you listened to "Black & White". ::
"Black & White." It's a single from the band's upcoming album. It's been a long time since they released new material. The band spent a long time thinking about how to present this new song to the audience. Ultimately, two fundamental things came to light that completely contradict today's current trends.
The song "Black & White" dates back to an early period in the band's history and was never fully recorded in the studio. After the vocal recordings, the song sat in a drawer for a long time. However, the song's "vibe" is very distinctive and hypnotic, which eventually led to a rather long version of the song, which also included a long instrumental piece.
So, the decision was made to release the song in this long version. It's the "radio edit," so to speak. The version is over seven minutes long.
There were numerous concepts and ideas for the video for the song. All of these were discarded after talking to music consumers about their perception and individual processing of music. This led to a completely new approach. The core of these findings was that every music listener classifies and connects a song differently. This depends on their personality, old and new experiences, and individual perspectives. All of this creates an image in the mind, but a different image in each mind. A classic music video is often conceived by a director who implements their vision as they understood the song. Accordingly, all music listeners see exclusively the director's vision. Once that's in the minds of the music listeners, it manifests itself. So this very simple and crazy idea came about: not to produce a video, so that each listener could create their own images in their mind.
The video and the long song are part of a student project to better understand the interplay of marketing elements. Therefore, these formats were deliberately chosen to achieve the best possible result. Single releases of this length were sometimes common in the 70s and 80s and were also played on the radio.
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