METRO MASTERCLASS THE ART OF STORYTELLING

Advertising Week Europe. Session from The Agenda Stage on Wednesday, 3/20/2013.

Across any platform, the art of storytelling reigns supreme as a magnet to attract hearts, minds and ultimately, wallets, of consumers. Metro presents a world-class group of diverse industry leaders who share one common attribute—All have mastered the art of storytelling.

Mark Boyd Founder, GRAVITY ROAD
Richard Herring Stand Up Comedian & Metro Columnist
Paul Lavoie Chairman & Co-Founder, TAXI
Colin Kennedy Associate Editor, METRO
George Prest VP Executive Creative Director, R/GA LONDON
Satin Reid Board Director, CARAT
Seb Royce Founder and Ex-ECD, GLUE