January is not about cold dark nights and dieting, it’s about rejuvenating your life and living it to the full. evian calls this ‘Living young’.
evian decided to help Londoners find their inner youth by Living young this January on their daily commute to work. To brighten up our daily journeys, they installed two adult-sized playground items in the form of 6 giant swings and a seesaw in two central London locations. The installations created snow showers as visitors played on them, to encourage people to play more.
To help the UK population Live young this January, evian has worked with leading psychologist Dr. Tomas Chamorro-Premuzic, to create a list of ‘31 ways to Live young’ – one way each day throughout January. These identify the simple things you can do to help reduce the age you feel and let go of your inhibitions.
Playing on swings and seesaws are proven to make you feel younger through the psychological association with childhood fun and the act of effortless physical activity. So shake off your January blues and join evian to ‘Live young’!
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