Expert Marketers Debate Whether the Global Brand is Dead
- 12 years ago
Expert Marketers Debate Whether the Global Brand is Dead
Churchill Club - Santa Clara Marriott Hotel
Speakers:Jonathan Becher
CMO, SAPNora Denzel
Senior VP, Big Data, Social Design and Marketing, IntuitAnne Globe
CMO, DreamWorks AnimationLorraine Twohill
VP Global Marketing, Google
Moderator:Laura McLellan
Research VP; Agenda Manager, Marketing Disciplines Program, Gartner
Social media, big data, and other disruptive technologies have turned traditional marketing on its ear. The CMO’s role is expanding beyond brand responsibility to include aspects such as corporate culture, and even the voice of the customer. In addition, marketing is now purchasing significant technology and services from their own budgets, and, according to Gartner, within five years will spend more on IT than the CIO. Come and hear what’s top of mind for the CMOs of DreamWorks Animation, Google, Intuit and SAP as they look toward 2013 and beyond. Presented back-to-back with the CIO Agenda 2013 program on July 24, these two conversations with a common theme are sure to leave you with fresh insights and new ideas.
Churchill Club - Santa Clara Marriott Hotel
Speakers:Jonathan Becher
CMO, SAPNora Denzel
Senior VP, Big Data, Social Design and Marketing, IntuitAnne Globe
CMO, DreamWorks AnimationLorraine Twohill
VP Global Marketing, Google
Moderator:Laura McLellan
Research VP; Agenda Manager, Marketing Disciplines Program, Gartner
Social media, big data, and other disruptive technologies have turned traditional marketing on its ear. The CMO’s role is expanding beyond brand responsibility to include aspects such as corporate culture, and even the voice of the customer. In addition, marketing is now purchasing significant technology and services from their own budgets, and, according to Gartner, within five years will spend more on IT than the CIO. Come and hear what’s top of mind for the CMOs of DreamWorks Animation, Google, Intuit and SAP as they look toward 2013 and beyond. Presented back-to-back with the CIO Agenda 2013 program on July 24, these two conversations with a common theme are sure to leave you with fresh insights and new ideas.