What is a positioning statement and why do I need one to start a business?

Name: What is a positioning statement and why do I need one to start a business?
Uploaded: 2012-03-06T20:11:29+00:00
Duration: 1 min 28 s
Channel: MonkeySee
Description: Business expert David Krauskopf discusses what the positioning statement is and if you need one.

MonkeySee

Business expert David Krauskopf discusses what the positioning statement is and if you need one.

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