McDonalds Publishes 2011 Global Sustainability Scorecard; AWEARNESS, Kenneth Cole Foundation, Creates Film to Honor Sundance Film Festival Volunteers - CSR Minute for January 31, 2012

  • 12 years ago
McDonalds has published its 2011 Global Sustainability Scorecard. Among its highlights: By March of this year, fruit will be automatically included in every Happy Meal served in U.S. and Latin America restaurants. By the end of the year, every Happy Meal purchase in Canada will feature yogurt, as well as a choice of apples or a new, smaller-sized fry option. Carrot sticks are now offered in 23 countries while corn cups are offered in 13 markets. Across Europe, 2,800 restaurants now serve a four-item Happy Meal that includes a fruit or vegetable side. The Scorecard also reports that more than 95 percent of McDonald’s restaurants around the world are offering Happy Meals with sides of fruit, vegetable or low-fat dairy as an option.

The Kenneth Cole Foundation, AWEARNESS, in collaboration with the Sundance Film Festival, has created a short film celebrating Festival volunteers that was shown in theaters at the start of all films screened on January 25th, Volunteer Appreciation Day.