On 11-11-11, SLF launches a worldwide competition in a search of a new and universal word for LOVE that will pay million dollars ($1,000,000) as a grand prize on 12-12-12. This global contest takes place at: www.newwordforlove.com . “So, what is your new word for LOVE? Asking the question will have you go reach inside. It is the first step on your way to your inner wisdom and LOVE! You’ll be surprised what just one simple question can do for you and how the answers will inspire you and everyone around you. Asking the question is evoking the answer!”, says Branson about the competition. The New Word For LOVE campaign is not only raising awareness for the workings and the mission of SLF, it also generates a lot of fun and joy for those who participate in the search of a new word. It aims to inspire millions and millions of people on a global level to do some soul searching.
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