Volcom Declares October 7th as International Give Jeans a Ch
- 13 years ago
(3BL Media / theCSRfeed) September 27, 2011 - In its quest to raise awareness around homelessness and to collect and distribute 50,000 pairs of jeans and or jackets to the homeless, action sports and lifestyle brand Volcom has declared October 7th as International Give Jeans a Chance Day.
In its 3rd year running, the jeans collection drive has grown and continues to gain popularity with the company’s partnering retailers, consumers and international affiliates. In fact, the campaign gained so much momentum last year, that the team at Volcom has decided to open up the call to action to it’s friends and fans on Facebook, Twitter, and elsewhere to start Give Jeans a Chance drives on their own; a sort of call to DIY-ers in hopes they can hit their ambitious goal. They’re expecting a call for a day of international recognition to help.
“We set a big goal for ourselves this year,” says Ryan Immegart, VP of Marketing at Volcom. “We’re calling on all our friends and famil
In its 3rd year running, the jeans collection drive has grown and continues to gain popularity with the company’s partnering retailers, consumers and international affiliates. In fact, the campaign gained so much momentum last year, that the team at Volcom has decided to open up the call to action to it’s friends and fans on Facebook, Twitter, and elsewhere to start Give Jeans a Chance drives on their own; a sort of call to DIY-ers in hopes they can hit their ambitious goal. They’re expecting a call for a day of international recognition to help.
“We set a big goal for ourselves this year,” says Ryan Immegart, VP of Marketing at Volcom. “We’re calling on all our friends and famil