http://www.mercuryleads.com/telemarketing-teleprospecting-lead-generation.asp - The first of the many rules in lead generation is to understand what class of prospects your company is targeting. It is a must to make sure that you are heading to the right direction. A manufacturing firm producing lingerie cannot cold-call men. A business entity selling chocolates and other sweets cannot be able to convince diabetics. Knowing who your prospects are is a vital ingredient so that your investments, financial and non-financial, will not be wasted. On the other hand, learning the contents of a customer profile will give your company ideas on how to approach each of them.
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