Life insurance lead generation is considered to be the most important phase of insurance marketing. Though you spend a lot of money to advertise on your products, you still need to know how to get leads from other sources to increase your chances of sales. Start off with your family members and relatives. Then go for friends and other people in your circle. After this process, you need to be able to create your own leads. You need to have in-depth knowledge about the products you sell and should be able to explain all those benefits to whoever you come across.
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