During what was the most successful and busiest PubCon - held this November in sunny Las Vegas - WebmasterWorld video content producer Vanessa Zamora had the opportunity to sit down to conduct a video interview with Scott Stratten, expert in viral, social, and authentic marketing and president at Un-Marketing.com. In this video interview, Stratten talks about the meaning of the term un-marketing, which is also the title of his recent Wiley-published book. Stratten tells Zamora how a typical day includes consistently checking his engagement platforms because his habits have become engagement and conversation. In his words, “people do business with people they know, like, and trust”. He also discusses his biggest lessons learned on his journey to becoming an International speaker and business consultant.
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