London launches 'best' cycle hire scheme

Following the lead of cities like Paris, Dublin and Montreal, London launched a major cycle hire scheme on Friday which aims to make transport in the city greener ahead of the 2012 Olympics. In spite of accusations of being too expensive and too limited in scale, organisers promise to generate up to 40,000 extra cycle trips a day -- and to create the "best hire scheme in the World". Duration: 02:06.