The Responsible Bathroom Water Conservation Tour

The Responsible Bathroom Water Conservation Tour, sponsored by American Standard, kicked off this April. The tour has a goal of saving two billion gallons of water this year alone! So far the national Tour has attracted thousands of people to its 100 events in the first two months. There are still 300 events planned to run through November 2010 at plumbing wholesale locations in the US and Canada. The grassroots mobile marketing campaign has established water conservation as a mainstream concern. With 36 states predicted to experience water shortages by 2013, Tour audiences welcome solutions to saving water and a hands-on opportunity to raise awareness. The Tour has attracted generous media attention with TV segments and headlines across the country. American Standard Brands expects The Responsible Bathroom Tour to contribute two billion gallons of water savings simply by convincing attendees to adopt new water conserving behaviors. Visitors to the Tour gain from product demonstrations, giveaways, and water conservation education. The event is free to the public.