Andrew Whitaker, WWE Executive Vice President talks to Meet the Boss TV about the most effective business strategies for maintaining a hugely successful global brand.
WWE is one of the most popular global brands in entertainment and reaches a broad and intensely loyal fan base. So how do you manage that strategy to ensure a global unity between fans that encourages growth, instills confidence and drives innovation?
Watch the full interview with Andrew Whitaker, WWE Executive Vice President at the MeetTheBoss Chief Marketing Officer Channel - http://www.meettheboss.tv/channel/CMO/
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