How to Design an Effective Direct Mail Postcard or Door Hang
- 14 years ago
Step 1 – THE GLANCE TEST
Use a headline, an image or a combination of both to tell your prospect what the postcard is all about. He should be able to know what you are offering with just a glance. The glance test is half the battle, if the prospect cannot easily determine what you are offering – it won’t matter what else you have on the postcard, he’s going to toss it.
Step 2 – THE MAGNET
A special offer, discount or a unique product or service is the best way to get a good response from you direct mail campaign. Make sure you make the magnet large enough. Promote the magnet – not your business.
Step 3 – YOUR CLAIM TO FAME
If you get past the glance test and have a strong magnet, you are going have your prospect’s attention. Now, include your “Claim To Fame”, how long you’ve been in business, and other image building information about your business.
Step 4 – THE CALL TO ACTION
http://www.printlabelandmail.com
Use a headline, an image or a combination of both to tell your prospect what the postcard is all about. He should be able to know what you are offering with just a glance. The glance test is half the battle, if the prospect cannot easily determine what you are offering – it won’t matter what else you have on the postcard, he’s going to toss it.
Step 2 – THE MAGNET
A special offer, discount or a unique product or service is the best way to get a good response from you direct mail campaign. Make sure you make the magnet large enough. Promote the magnet – not your business.
Step 3 – YOUR CLAIM TO FAME
If you get past the glance test and have a strong magnet, you are going have your prospect’s attention. Now, include your “Claim To Fame”, how long you’ve been in business, and other image building information about your business.
Step 4 – THE CALL TO ACTION
http://www.printlabelandmail.com