Elina Svitolina is at the center of a warning: AI is replacing parts of athlete PR teams. AI can flag reputational risk and draft crisis responses before a human team reacts. A Belarusian athlete was condemned after insulting Svitolina, but the open question is who owns the fallout when the machine gets it wrong. Pick a side: is this tennis drama, or the end of athlete PR as a human job?
