‘You see tennis, we see data:’ how AI is shaking up the sporting experience for fans and athletes

euronews (in English)

Artificial intelligence is disrupting the way we live and work like never before. Now it’s taking the world of sport, for both competitors and fans, into a new dimension.

Transcript

00:00I think the innovation ahead for AI and sport is massive.

00:03We say, you see tennis, we see data.

00:06You see golf, we see data.

00:08You can look at that across any sport.

00:10There's so much data out there today

00:12that can make the sport better for players.

00:15They get better insights both on themselves

00:18and how their competition are playing

00:19or what they can expect in their next match or round.

00:23In the case of Wimbledon, it's helping engage fans.

00:26So you get more passionate fans and you get more fans

00:29with something like Catch Me Up,

00:30which we are introducing this year

00:32in partnership with the tournament and the club.

00:34They'll access it through the Wimbledon app

00:35or on the website.

00:36They'll be able to go there very quickly,

00:38click into their favorite players

00:40and get, it's almost like cards of information

00:43that give you insights on what those players are doing,

00:46how they've been performing.

00:47I was talking to somebody earlier this week

00:49who was a professional tennis player for a few years

00:53and was ranked, I think, 864th.

00:56That was his highest ranking in the world.

00:58And he said, when I was playing,

01:00I was always on those outer courts

01:02and my family who couldn't travel to see the matches,

01:05they couldn't watch me.

01:07Now my family, if I was playing today,

01:09my family could watch me, my friends could watch me,

01:12my community could watch me.

01:13It really can create a much broader fan base

01:16and bring more people into the fans, into the sport.

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