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Once Upon a Farm shares fell 38% after a voluntary recall of its Tractor Wheels snack bars over a potential choking hazard. The product represented about 18% of annual sales.

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00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Once upon a farm, shares plunged 38% last week, wiping out $242 million in market value,
00:10according to The Wall Street Journal. The organic children's food company voluntarily recalled its
00:16tractor wheel snack bars over a potential choking hazard, which accounted for about 18% of the
00:22company's sales this year. CEO John Foraker said the company received three reports of choking
00:27incidents and recalled all tractor wheel's products after it couldn't isolate the problem to a
00:32particular batch. No injuries were reported. The company also addressed separate complaints from
00:38parents who found foreign materials in its snacks. Once upon a farm said it investigated and resolved
00:44those issues. For all things money, visit Benzinga.com.