00:01We have awarded the three finalist projects of the first ERA Call for Innovation, made for ERA Ambiente and for the
00:08his company Fiber,
00:10with a very complex innovation challenge, that is, finding new applications for the regenerated Fiber material,
00:19which comes out of the Fiber plants and this path sees three finalist subjects which however derive from an activity of
00:29very long selection,
00:31which started with the identification of almost 100 companies suitable to respond to this challenge,
00:3911 companies finally brought a prototype to Fiber to examine it and to identify the projects that best responded
00:53to the industrial scale characteristics of the solution and which best matched the innovative features of Fiber's product.
01:04Carbon Fiber is a material that has increasingly wide application in the market, in many different sectors.
01:13and currently does not have a complete recycling chain. ERA's initiative is extremely important in this regard.
01:22It is a very important project because it aims to recover a very particular material which is Carbon Fiber,
01:29a material that requires a very high quality in order to be reused, and this is the real objective,
01:36be reused by the company, by industry. The Call for Innovation was precisely a call for this type of objective,
01:45that is, trying to maximize and find new solutions to reuse such an important material
01:51and I repeat to valorise a plant of this type which is unique in Italy because through a pyrogasification process
02:00obtains a material very similar to virgin material but with a significant environmental contribution
02:06such as the reduction of energy consumption and the impact of greenhouse gas production.
02:12Like every year, the stand aims to amaze with its novelties and impactful themes.
02:19This year with the regenerators we create a union with what is citizenship,
02:27even the most ordinary people and a commitment to the circular economy or in any case to sustainability.
02:33This year we brought the regenerators to Comondo, they are a group of ordinary people of various ages
02:42which represent the normal actions that citizens do on a daily basis.
02:49Specifically, regenerators take preparatory actions to safeguard the environment,
02:57declined in the activities that our company, i.e. the environment, carries out within the circular economy.
03:03So there are regenerators who recover and collect plastic,
03:10others who protect the environment, so a girl hugging a tree
03:15or others who plant a small tree to renew the environment.
03:23The idea was born from creating something new that could make people understand
03:29how you can make art through recycling.
03:33In particular we used plastic inside models
03:39which could then give us the idea of something beautiful
03:43obtained from a material that is normally defined as waste.
