00:00It's Benzinga bringing Wall Street to Main Street.
00:02Baked by Melissa is expanding into at-home baking with a new product line available exclusively at Target, according to
00:09CNBC.
00:10The collection includes cupcake mixes, liners, and a baking pan designed for the brand's signature bite-sized cupcakes.
00:18The launch comes as Target works to attract shoppers during the holiday season, following disappointing sales last year.
00:25Baked by Melissa joins a growing number of restaurant brands expanding into grocery products to boost sales and reach more
00:31customers.
00:32The company operates nine locations in the New York area and ships nationwide.
00:37Founder Melissa Benny Shea told CNBC the idea for the product line came during a visit to Target with her
00:43children last year.
00:44For all things money, visit Benzinga.com.
