00:03Hey guys, Megan McIntyre, senior beauty editor for Refinery29.
00:07I'm here today with Gwen Mims, lead stylist for Auchan, and we're here in the beauty test lab to try
00:12out the Auchan Color Sustain Pro Fade Fighter.
00:16So the idea behind Fade Fighter is that it actually counteracts two of those big culprits of fading, which are
00:22water and dryness.
00:23It has Tahitian Manoy oil in it, and that has a non-affinity for water, and what that means is
00:28that it repels water.
00:30So water can't get into the hair cuticle and therefore can't leach the color out of your strands.
00:35And it also has Auchan oil, which is the proprietary ingredient for Auchan, the brand.
00:40And what that does is it helps fight against damage, it prevents that damage, and it also keeps your hair
00:46nice and healthy and vibrant and hydrated, so the dryness won't cause your hair to fade as well.
00:51So Gwen, can you tell us a little bit about how you use this?
00:54Yeah, definitely.
00:55What you're going to do after shampooing your hair as usual, you're going to squeeze out the excess water, then
01:01go ahead and take about a quarter size amount for hair like yours, and work it through your hair.
01:06I want you to start at the ends of your hair, working your way up towards the root, and make
01:10sure you really twist it into every section so each strand is totally saturated.
01:14Great, and that's supposed to last for 40 washes, so let's get started.
01:36So the products that apply to my hair, it's all done.
01:38I'm going to keep using it for the next six weeks, and then we're going to check back in and
01:41see how my color held up.
01:45So it's been about six weeks, and I've been using the Ojan Fade Fighter in my hair about two or
01:49three times a week, and as you can see, there's been a little bit of fading.
01:52It's not quite as vibrant as it initially was, but that said, it is still red, and I think that
01:57that's an achievement, because usually by this time, my hair has lost all of the red.
02:02It just looks brown, so I think this did a really good job of protecting my hair from the elements
02:06and keeping my color, you know, as best as can be expected in this time frame.
02:11So for that reason, I'm going to give it a pass.
02:13Just one small thing to note, I did notice a slight kind of funky smell with my hair when I
02:18used my blow dryer, and I think that had something to do with the products that I was using to
02:23style my hair.
02:24It lessened or worsened depending on the products that I used. I think that has something to do with the
02:29wax as well that's in the product.
02:31So just keep that in mind and kind of play around with the styling products that you use.
02:35So I'm going to go ahead and give this a pass.
02:37begins the next weekend.
02:41Let's see of it.
