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Refinery29
  • 6 days ago
Frida Giannini says she's never dreamed of being the creative director of a brand before, let alone the creative director of Gucci. But, things change — you lead an iconic fashion house, you become recognized by the world's biggest editors, you get a documentary produced by James Franco, and hey, you roll with the punches. And now, we get to see the behind-the-scenes action unfold in the new Franco documentary, The Director, debuting at the Tribeca Film Festival this week.
Transcript
00:07When I was a child, I see myself becoming a mother, with a beautiful family in the house,
00:14you know, with the beautiful flowers in the garden, with the dog. I didn't expect a total life like this.
00:21I never imagined to be one day a creative director of a company.
00:26For Gucci, of course, first of all.
00:52The seduction to me and the sensuality is always an important starting point for the collection.
01:03You have to think that you are a Gucci boy. You have to be very confident, very powerful, very sensual.
01:11One more time. You are the most beautiful man in the world.
01:24And when you have to, in a way, convince the people what you are doing and selling what you are
01:29thinking about, it's always challenging.
01:32This is what the young men are wearing in Italy, huh?
01:34When I see you, they're all going to wear it.
01:37At the beginning, of course, I felt this pressure because I prefer to work behind the scenes.
01:41I prefer to work with my team, in my office, with the fabrics, with the colors.
01:50I think that the strongest moment when you start to put everything together is like a week before the show.
01:57Until the end, you never know what is going to happen.

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