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If you can't put sprinkles on everything and Instagram in it, what even is your life? This week, Lucie Fink spends time with the brains behind @Aww.Sam to how she pulls together her amazing DIY aesthetic!
Transcript
00:00Thursday is all about DIY and Instagram art.
00:05I hung out with the lovely lady who runs the Instagram account called Aw Sam and calls
00:10herself an industrial designer and a donut aficionado.
00:14Same.
00:14If you can't seem to wrap your head around what that means, just head over to her Instagram
00:18page and you will pick up her vibe instantly.
00:20I post like a lot of my content on my blog and that's where kind of all the how-to's
00:26and the photos, the step-by-step photos live.
00:28That's like the first priority and then from there the blog photos then go on to Instagram.
00:35Well, you can see like behind me, it's very colorful, very fun, energetic.
00:41I went to her apartment today to do her thing with her and I'm not lying when I say that
00:46her entire apartment looks just like her Instagram feed.
00:51A ton of props, fun colorful knickknacks everywhere.
00:56It is beautiful.
00:57Oh, that didn't look as comfortable.
00:59That's about as low as I go.
01:01She has a crazy couch filled with DIY emoji pillows.
01:04Did you make all these?
01:06No, but a lot of them I did.
01:07I made that one.
01:08You definitely made this one.
01:09Yep.
01:10My backdrops over here, so this is what I use for all the photos.
01:14Are these DIYs too?
01:16Yeah, those were one of my first projects ever.
01:19And although her job looks fun and glamorous all the time, it is important to remember how
01:25much hard work goes into this.
01:27So a lot of times people will ask me like is it all fun and games like all the time
01:33and confetti
01:34and parties and it's not like that at all.
01:38It's probably the hardest job I've ever had.
01:40This went live this morning.
01:42We styled some avocados for her blog.
01:46So it's kind of like the lighting right now is kind of lower.
01:50So I might use like a light or something.
01:52Yeah, so like this is the self timer button, but if I need both hands, I have to like press
01:57this with my foot.
01:58It is all DIY in that she manages herself.
02:01She comes up with her own ideas, runs her social platforms like a business.
02:06And I usually take things like a lot further away.
02:09So I do have like room to crop.
02:11Yeah, so I usually leave like a little bit of white so I can color balance.
02:17And then we even did a photo shoot of me using her props.
02:21Whoa, you have a hundred pink jackets.
02:24And there's a lot of fur pink ones.
02:27It was like my, my year of fur.
02:30Can I try one of these on them?
02:31Yeah.
02:32Which one should I wear?
02:33I don't know, take your pick.
02:35This one's the craziest one if you want to try this out.
02:37That's the one.
02:39That one's insane.
02:40It, I don't, I've worn it once because it kind of devours me, but it's definitely like a Muppet.
02:47Okay.
02:48Wow.
02:50It's beautiful.
02:52It really goes with my outfit.
02:54It's actually a kid's coat.
02:57Oh my gosh.
02:59Hello.
03:02Do you think this would be a good bracelet?
03:07Oh my gosh.
03:09For me, like my feed has always been a place for people to come to like get their happiness for
03:14the day.
03:14It was such a colorful and inspiring day.
03:17And if any of you follow me on Instagram, you'll see that of the people I've met with so far
03:21this
03:21week, Sam's aesthetic is definitely most closely linked with what my Instagram aesthetic is.
03:27So clearly I was very inspired.
03:29And now I'm off to go take some pictures of sprinkles because I just don't know what else to do
03:34with my life.
03:35Room
03:36.
03:36.
03:36.
03:37You

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