00:00I'm all for a crackdown on golf marketing.
00:02Thank you, Matt.
00:03Good.
00:03Wolfcom are here for you.
00:04But we all seem to address the subtler deception that your complicity,
00:08PGA pros and plus handicapped golf gods,
00:10testing quote unquote forgiving clubs designed for mere mortals.
00:14When Mr. Diaf launches a seven-wood high and straight with a dinner plate dispersion,
00:18we're invited to admire the club's forgiveness.
00:24Mostly, we're witnessing the forgiveness of a very good golf swing after 20,000 hours of practice.
00:28If my experience is anything to go by in the hands of a 25 handicapper with a chronic slice
00:33and only a passing acquaintance with the centre of the face,
00:36those miracle qualities quickly evaporate.
00:39Dinner plate dispersion extends to three adjoining fairways
00:42and the ball still swings further right than the Clacton by-election.
00:46Great.
00:46What's going on for the British politics fans there?
00:48It is a tough one though.
00:49So do you value the input of someone who can produce some consistent data,
00:55identify a miss here and have masses of other products tested to benchmark it against basically?
01:03So yeah, Sam's tested everything and hit everything.
01:06Or do you roll out a high handicap player who he's designed for to scuttle it along the floor for
01:11an hour?
01:12Like, are we learning anything from that?
01:14That's it.
01:15Because if you top it, it doesn't matter how forgiving the golf club it is.
01:18Like, you know, what we're talking about in forgiveness is the subtleties of like,
01:22when you just catch it 10 mil to the toe or 10 mil to the heel or a little bit
01:26thick.
01:27Well, he's further than that, I think Matt's getting at.
01:29Yeah, sure.
01:30But then...
01:30But my argument there or other here that can't, it's not going to work anyway.
01:33Don't, simply don't, be, be better.
01:37Not necessarily, but yeah, I think you just have, there has to be an understanding.
01:40And I wonder whether that's a marketing issue that everyone's been over promised that,
01:43hey, this club is so forgiving.
01:45You're just going to be brilliant.
01:46Yeah.
01:47Which is a nonsense.
