What A D2C Brand Really Is — explained in full. E-commerce News Today, 24 October 2026: what happened, the details that matter, and what comes next.
#Ecommerce #OnlineShopping #D2C
CHAPTERS
0:00 Introduction
0:18 What A D2C Brand Really Is
1:16 Honasa Shows The Scale Possible
2:17 DailyObjects Raises 332 Crore rupees
3:27 Nat Habit Raises 142 Crore rupees
4:29 Quick-Commerce Ad Rates Up 35%
5:10 Festive Borrowing Rises 15-20%
6:17 Bulk Buys And Selective Price Hikes
7:14 Why D2C Brands Retreat From Stores
8:22 You Cannot Advertise To 100 Crore rupees
9:26 Attribution Decides Affiliate Payouts
10:34 CaratLane's 54% Awareness Lift
11:33 AI Is Rewriting Brand Discovery
12:39 From Acquisition To Retention
13:36 Google And YouTube Festive Playbook
IN THIS EXPLAINER
1. What A D2C Brand Really Is — Mint
2. Honasa Shows The Scale Possible — Mint
3. DailyObjects Raises 332 Crore rupees — Moneycontrol
4. Nat Habit Raises 142 Crore rupees — The Economic Times
5. Quick-Commerce Ad Rates Up 35% — Moneycontrol
6. Festive Borrowing Rises 15-20% — whalesbook
7. Bulk Buys And Selective Price Hikes — The Financial Express
8. Why D2C Brands Retreat From Stores — The Financial Express
9. You Cannot Advertise To 100 Crore rupees — Best Media Info
10. Attribution Decides Affiliate Payouts — PSU Connect
11. CaratLane's 54% Awareness Lift — Best Media Info
12. AI Is Rewriting Brand Discovery — afaqs!
13. From Acquisition To Retention — ETBrandEquity
14. Google And YouTube Festive Playbook — exchange4media
eCommerce News Bulletins publishes fresh ecommerce bulletins every morning, afternoon, evening and night.
WATCH MORE
⚡ 60-second Shorts (playlist): https://www.youtube.com/playlist?list=PLXX6yxUUWzOI
Sources:
Mint — https://www.livemint.com/companies/news/loreal-india-market-share-luxury-beauty-acquisitions-11791195090362.html
Moneycontrol — https://www.moneycontrol.com/news/business/startup/d2c-startup-dailyobjects-raises-rs-332-crore-from-xponentia-anicut-and-axiom-14047932.html
The Economic Times — https://economictimes.indiatimes.com/tech/startups/ayurveda-focused-d2c-startup-nat-habit-raises-rs-142-crore-led-by-trident-growth-partners/articleshow/134855727.cms
Moneycontrol — https://www.moneycontrol.com/news/business/startup/quick-commerce-ad-rates-squeeze-d2c-brands-eat-into-festive-discounts-14045693.html
whalesbook — https://www.whalesbook.com/news/English/consumer-products/D2C-Brands-Hike-Festive-Borrowing-20percent-As-Quick-Commerce-Costs-Rise/6ad567c979a16deaeaf615c7
The Financial Express — https://www.financialexpress.com/business/news-d2c-consumer-brands-turn-to-bulk-buys-selective-price-hikes-amid-input-cost-pressure-4351010/
The Financial Express — https://www.financialexpress.com/business/news/why-d2c-brands-from-tac-to-sugar-are-retreating-from-physical-stores/4367606/
Best Media Info — https://bestmediainfo.com/mediainfo/mediainfo-marketing/d2c-brands-cannot-performance-market-their-way-to-rs-100-crore-say-experts-12740206
PSU Connect — https://w
