00:00Actually, last year, we recorded the highest number of tourist arrivals in our history.
00:05This year, actually, at the beginning of this year, we faced challenge because of the Middle East crisis.
00:11Because Middle East is the transit point with Sri Lanka and the Europe.
00:16But I am very happy to say to you that now the Sri Lankan tourism industry is gradually coming up
00:23to normals.
00:24Because the uniqueness of Sri Lanka is within one country, within one package, you can get the vast variety of
00:32experiences.
00:33So, that kind of experiences you can't get in any other country.
00:39So, when you go to the Sri Lankan beaches, you feel you are in Maldives.
00:43In my presentation, I clearly explained it.
00:46So, when you go to the New Aurelia, you feel you are in Switzerland.
00:49So, when you go to the central area, there are many Biala, Vilpatu and Min area, a lot of wildlife
01:00parks.
01:00When you go there, you feel you are in Central Africa or Kenya.
01:04So, when you go to the Meemure, it's like Bali.
01:08When you go to the Seagiri, it's like Peru.
01:11Italy is one of the key tourist market in Sri Lanka.
01:15So, actually, the next year, we have different plans to promote Sri Lanka as a tourist destination among the Italian
01:24travelers.
01:25The one is, so, we are planning to implement digital and PR campaign to focus on the Italian market at
01:32the beginning of the next year.
01:33We are planning to do it for the six to eight month period and end of the next year, we
01:39are planning to launch global campaign to brand, to uplift the Sri Lankan brand.
01:45So, all these campaigns, so, we focus on the Europe and Italy also one of the main country to include
01:54this campaign.
01:54So, all these campaigns, so, all these campaigns, so, all these campaigns, so, all these campaigns, so, all these campaigns,
01:54so, all these campaigns, so, all these campaigns, so, all these campaigns, so, all these campaigns, so, all these campaigns,
01:54so, all these campaigns, so, all these campaigns, so, all these campaigns, so, all these campaigns, so, all these campaigns,
01:54so, all these campaigns, so, all these campaigns, so, all these campaigns, so, all these campaigns, so, all these campaigns,
01:54so, all these campaigns, so, all these campaigns, so, all these campaigns, so, all these campaigns, so, all these campaigns,
01:54so, all these campaigns, so, all these campaigns, so, all these campaigns, so, all these campaigns, so, all these campaigns,
01:54so, all these campaigns, so, all these campaigns, so, all these campaigns, so, all these campaigns, so, all these campaigns,
01:54so, all these campaigns, so, all these campaigns
