Salesman explains why you should never say a round price. Watch this interesting video and enjoy the moment.
Transcript Display full video transcript
00:00 The thing is, I never say a round price to a customer.
00:03 If it's worth $5,000, I tell them $4,870.
00:08 $5,000 sounds like a number you made up, so they come back with $4.
00:12 $4,870 sounds like you did the math, so they don't argue.
00:15 But don't end it in $99, that's a sales sticker.
00:18 End it in $70, $40, $20.
00:21 It has to sound measured, not discounted.
00:24 Say you're painting a house.
00:26 Don't quote $3,000.
00:27 Quote $2,940.
00:29 Now they think you counted every can of paint.
00:32 And it works the other way, too.
00:34 Buying a car?
00:35 Don't offer $20,000.
00:37 Offer $19,350.
00:39 And watch the dealer hesitate.
00:41 Because nobody haggles with someone who counted.
00:44 Round numbers get negotiated, exact numbers get paid.
00:47 It's called precise anchoring, and it costs you nothing.
00:50 Oh, and works at home, too.
00:53 My wife asked what I spent on golf this month.
00:55 I said $312.
00:57 She didn't even ask.
00:59 I said $***.
00:59 ¶¶ ¶¶´phin.
