00:00A research with positive data overall, the majority of Italians and the people interviewed for this research
00:07they were, so to speak, a little satisfied with the whole organisation of such an event,
00:14a sign that certain events, when organised with care, can also have positive repercussions on the local area.
00:21Yes, I would say something more than satisfaction, because satisfaction means there was a great event, it was organized
00:26good, good like this.
00:27In reality, what Italians tell us is something more, there is a sort of pride, of enthusiasm
00:31which emerges from Italian public opinion due to the way in which Italy has represented itself externally
00:36through this great event which took place in an innovative way for Italy, but not only for the
00:42Italy, and this is another thing that comes out of the research.
00:45That is, the Italians say, you did it this way this time, this model should be replicated for other sporting events and not
00:52in the future.
00:53First of all there is this idea of replicability of the model, which is something that says more than two thirds of the
00:58Italian public opinion, but perhaps the most striking thing is the transversality of the data.
01:03What does it mean? It means that being satisfied with believing, having followed the Milan-Cortina games in the meantime, is not
01:10it's just a part of the country, just the youngest or just a specific category.
01:14It was a great popular moment in which public opinion as a whole felt involved and for
01:22the winter games it was not trivial that it was like this.