00:01Υπότιτλοι AUTHORWAVE
00:02Η ΜΟΔΙΛΙΛΙΛΙΛΟΟ in Paris this year
00:04welcomed over 60 brands
00:06over 400 cars
00:07and half a million car lovers
00:10including many industry leaders
00:13My absolute favourite is the headlight
00:15where you see the hundreds of stars
00:17that's the little detail that really makes the car luxury
00:20that's a really great feature
00:23You see from the design
00:25it's my favourite colour, matching for my suit
00:30I trust it
00:31100%
00:34I really love this headlight unit
00:36it spans the whole width of the front
00:38and incorporates all lighting functions
00:40so that's my piece of love
00:42from that car
00:48This is one of Europe's biggest car shows
00:50and this year in Paris one of the highlights
00:52has to be the presence of so many
00:55Chinese car brands
00:56bringing their unique style
00:57and innovation to European roads
01:00so we're here to meet them
01:01and find out more
01:08One of the key trends from Chinese manufacturers
01:10is their expansion into new segments of the market
01:14it's the case for BYD
01:15the world's biggest electric car company
01:18who chose Paris this year
01:19is here for the European launch of their premium brand
01:22Denza
01:22It means a lot
01:24because Paris is the capital for fashion
01:27capital of the brand building
01:30for luxury brand
01:31then in Denza it's important
01:33we're launching the Denza brand successfully here
01:36and blending the technology, luxury
01:39into the art, culture, history
01:44Another Chinese car maker aiming for upmarket buyers
01:47is Zika
01:48designed in Sweden and part of the Gili Group
01:51Some of their vehicles can charge their batteries
01:53from 10% to 80% in 10 and a half minutes
01:56a technology they hope will attract customers
02:00First of all I have to say
02:02the consumer in Europe
02:04they have changed over the last years
02:06so almost everyone wants a car with advanced tech
02:09so technology is getting very important
02:11Second big point is
02:13I think it's around 60% of the consumers
02:15want electrification
02:17that has changed a lot
02:19and a big part of the consumers
02:21are looking really for craftsmanship
02:23quality, premiumness
02:24so we are entering with Zika now exactly
02:27to fulfill these customer requirements
02:31This biennial show comes amid trade tensions
02:33between Europe and China
02:35a new deal to limit the number of hybrid cars
02:37was exported from China to the EU
02:39and Chinese firms now making cars
02:42in European factories
02:43to sidestep tariffs
02:44Not that trade policy is top of mind
02:47for the crowds in Paris
02:49Often they are here to find their next car
02:52There are many visitors
02:53who will definitely discover their next car
02:55here
02:55That's nothing
02:5928% of our visitors
03:01have the intention of renewing their car
03:04in the 12 months
03:05who follow the salon
03:06and it's up to 50%
03:08if they need a test
03:12For many visitors here in Paris
03:14this is their first chance to see these Chinese cars
03:17in the metal
03:18to admire the bodywork
03:19and to sit in the driver's seat
03:21and that is an important moment for any brand
03:25That's particularly true for newcomers
03:27like Aito
03:27which will only begin selling vehicles in Europe
03:30from autumn next year
03:32This 5-year-old brand wants Europeans
03:34to embrace its vision of what a high-end car can be
03:37and that includes autonomous driving
03:40Our philosophy is
03:42intelligence redefining luxury
03:44So we can consider
03:46that these cars
03:48with the traditional luxury
03:49and the intelligence luxury
03:51for example
03:52and from my home to office
03:54and almost 20 kilometers
03:57I just put my hand on the well
04:00just sit
04:01and bring me from home to the office
04:06Establishing a place in the European market
04:08is a challenge for any car maker
04:10Chang'an is doing so
04:12by hiring local talent
04:13to work on its products and marketing
04:15with its design center in Turin, Italy
04:18and its sales and R&D base
04:20in Munich, Germany
04:22We differentiate by design
04:24and by value for money
04:26and by quality
04:27The offer is so large
04:29and there are so many opportunities out there
04:32so to get customers to your brand
04:35you need to have it all
04:37and in a very handsome, elegant shape
04:41and that's what we also try to deliver
04:43and bring to the table
04:49Well that's all we have time for
04:50from the Mondial de l'Auto
04:51here in Paris
04:52you can stay up to date
04:53with the latest innovations
04:55on Euronews.com
