Welcome to the Principles of Management course at AIHE Business School and AIHE Educational Complex, Kharian.
In this Week 1 lecture, we introduce the fundamentals of management using Management, 15th Edition by Stephen P. Robbins and Mary Coulter.
This lecture is designed for BBA 1 students and introduces the role of managers, their responsibilities, and the importance of management in modern organizations.
📚 LECTURE TOPICS
• Who are managers, and where do they work?
• Why are managers important to organizations?
• What is management?
• The four functions of management: Planning, Organizing, Leading, and Controlling.
• Managerial roles and skills.
• Factors reshaping and redefining the manager’s job.
• Why should students study management?
• The importance of management in business and professional life.
🎯 LEARNING OBJECTIVES
After watching this lecture, students should be able to:
• Explain who managers are and where they work.
• Describe why managers are important to organizations.
• Understand managerial functions, roles, and skills.
• Identify factors changing the manager’s job.
• Explain the value of studying management.
🏫 ABOUT OUR INSTITUTIONS
AIHE Business School, Kharian
AIHE Educational Complex, Kharian
We are committed to business education, professional development, management knowledge, and preparing students for future leadership roles.
👨🏫 Lecturer: Arfan Shahzad
📖 Recommended Textbook:
Management, 15th Edition, Global Edition
Authors: Stephen P. Robbins and Mary Coulter
Publisher: Pearson
If you are a BBA student, a business student, a future manager, or someone interested in leadership and organizational success, this lecture will help you build a strong foundation in management.
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