2 YouTube Title Principles of Management | Week 1: Managers and You in the Workplace | BBA 1 | AIHE Business School # YouTube Description Welcome to the Principles of Management course at AIHE Business School and AIHE Educational Com3

# YouTube Title

Principles of Management | Week 1: Managers and You in the Workplace | BBA 1 | AIHE Business School

# YouTube Description

Welcome to the Principles of Management course at AIHE Business School and AIHE Educational Complex, Kharian.

In this Week 1 lecture, we introduce the fundamentals of management using *Management, 15th Edition* by Stephen P. Robbins and Mary Coulter.

This lecture is designed for BBA 1 students and introduces the role of managers, their responsibilities, and the importance of management in modern organizations.

📚 LECTURE TOPICS

• Who are managers, and where do they work?
• Why are managers important to organizations?
• What is management?
• The four functions of management: Planning, Organizing, Leading, and Controlling.
• Managerial roles and skills.
• Factors reshaping and redefining the manager’s job.
• Why should students study management?
• The importance of management in business and professional life.

🎯 LEARNING OBJECTIVES

After watching this lecture, students should be able to:

• Explain who managers are and where they work.
• Describe why managers are important to organizations.
• Understand managerial functions, roles, and skills.
• Identify factors changing the manager’s job.
• Explain the value of studying management.

🏫 ABOUT OUR INSTITUTIONS

AIHE Business School, Kharian
AIHE Educational Complex, Kharian

We are committed to business education, professional development, management knowledge, and preparing students for future leadership roles.

👨‍🏫 Lecturer: Arfan Shahzad

📖 Recommended Textbook:
Management, 15th Edition, Global Edition
Authors: Stephen P. Robbins and Mary Coulter
Publisher: Pearson

If you are a BBA student, a business student, a future manager, or someone interested in leadership and organizational success, this lecture will help you build a strong foundation in management.

👍 Like the video, share it with your classmates, and subscribe for more lectures on Principles of Management, Business Administration, Leadership, Human Resource Management, Marketing, Finance, and Entrepreneurship.

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