00:00You can look at all kinds of data, like which characters are popular and blah blah blah blah blah.
00:05I think it just has to boil down to like who among, you know, like who of our internal team
00:13really has like this, needs a thing to exist.
00:16You know, like has a certain passion or a certain like vision for a character.
00:21Because otherwise we can always decide like, this makes sense strategically, but if it's not good then that's kind of
00:26pointless.
00:27So you do need to find those pockets. I mean that was for, like Piltover and Zaun was like, they
00:34were like the lowest scoring regions in our IP before Arkane existed.
00:39There was no interest for them among our audience.
00:44But we just like, for Alex and I, it was just like this thing of like, you know, Vi and
00:48Jinx were just fucking cool.
00:50And we were just like, what happened? Like it was just one very simple question.
00:54What happened between them as sisters? Is it? That started it all. We were just like, we want to know
00:58what that is.
01:01And so I think it really is more about like the team and the people than like the golden choice
01:08of a character.
01:11And so I think a lot of what we're doing right now is asking those questions.
01:15You know, like what do you really want to work on? What do you really need to exist?
01:22And really, yeah, thinking about who we are as creatives, which story could we also tell well?
01:29You know, there's a lot of things where I'm like, oh, this would be really cool. I shouldn't make this.
01:33You know, so we need to find the ones that we are actually also the right people for.
01:36I don't see.
