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  • 13 hours ago
The Cavinder twins unpack how making one TikTok launched their social media career.

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00:03and you've built this brand the lavender twins you blew up on tiktok during covid and at what
00:08point did you realize like wait this could be a career yeah so it was actually my tiktok account
00:12first which is funny because hailey wanted nothing to do with social media yeah how ironic it is
00:18and then covid happened so i was like okay we just finished basketball training and um there
00:23was a sound called chicken wing and it was like chicken wing chicken wing and i was like just
00:26given this video like let's do like basketball beats to the sound and it blew up and like that
00:30video literally changed it all for us we probably had a million in the first month so it came really
00:39really quickly but it was just for fun we had no idea what it would look like what social media
00:44knows this for is we were in sports basketball being twins and i think that was our niche on the
00:49internet name image likeness didn't pass when we got big so we weren't going to be able to monetize
00:54social media we were just like oh my gosh this is cool

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