00:00KFC's new Texas restaurant seats 52 people and serves breakfast, brunch, and late-night meals.
00:06The 3,400-square-foot space in McKinney tests everything from fried chicken breakfast sandwiches to boba drinks and table
00:14service.
00:15KFC U.S. President Catherine Tan Gillespie said,
00:18Customers expect bacon and eggs for breakfast, but it wouldn't be KFC unless we included fried chicken.
00:24The menu adds premium drinks and new sauces like jalapeno ranch and garlic parmesan.
00:30KFC is also trying patio seating, celebration booths, and cozy corners to go beyond fast food.
00:36Tan Gillespie calls this AUV maxing, aiming to boost sales by creating more reasons to visit.
00:43The chain uses AI tools to help employees focus on customers and delivery drivers.
00:48Tan Gillespie calls the restaurant the Kentucky Fried Comeback made real in one restaurant.
00:53Disclosure. This video contains stock footage and content created or enhanced using AI-assisted tools.
