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West Midlands: How do we save our high streets when so many of us prefer shopping online?

Birmingham and Coventry are rethinking what town and city centres are for. The harder question is whether shoppers need to rethink their habits too.

#WestMidlands #Birmingham #HighStreet #Retail #OnlineShopping

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00:00Across the West Midlands, the old model of a city centre built mainly around shopping is being rewritten.
00:08Birmingham City Council's 2026 Central Heart Plan identifies 17 hectares in the commercial core for transformation, including underused retail and
00:19office space.
00:20The idea is to mix shopping with homes, leisure, workplaces and public space, because simply waiting for traditional retailers to
00:29fill every unit is no longer realistic.
00:32Coventry faces similar questions. Its council has acknowledged that the city's market has struggled with vacancies, even though it remains
00:41an important source of footfall.
00:42Beyond all of this sits the change in our own behaviour. Office for National Statistics figures show online shopping accounted
00:51for 28.8% of retail spending in August 2026.
00:56It's quick, often cheaper and doesn't require a trip into town.
01:00Yet, when stores disappear, people understandably complain that centres feel emptier or less cared for.
01:07Across the region, the challenge is turning high streets into places people choose to visit, even when buying the basics
01:15no longer requires leaving home.
01:17We've been talking about the decline of the high street for years, it seems to me.
01:22When we're talking about the online retailers, and of course I don't have to mention who they are, they have
01:26the ability to bulk buy.
01:28But of course they don't have shops, it's done by clicks rather than bricks.
01:31There is no doubt, of course, that sort of vacant premises, they sort of look unsightly, and it becomes slightly
01:36hostile places to sort of people want to go in.
01:40So what you've got to do is make them more attractive.
01:42Now, of course, that's to do with sort of spending money by the sort of local authority primarily, although we
01:47have sort of groups such as business improvement districts,
01:50and they sort of put money into making the sort of the environment more pleasant.
01:54But of course, you've got to still attract people to want to go in there, and if it's not sort
01:58of for shopping, and I do think that there will always be some high street presence,
02:01although it continues to be in decline, it's about sort of the things that we want to do to sort
02:06of meet up.
02:07So it's about leisure, health perhaps, we sort of know that sort of gyms and the sort of like, you've
02:12got to sort of have the sort of the, if you like, a multi-agency approach.
02:15But of course, it always requires money. And once sort of retailers vacate those premises, don't let them go into
02:21decline,
02:21because of course, it makes it all more difficult to bring them back to sort of to a proper usage.
02:25In England, the government says it's trying to make high streets more competitive.
02:29From April 2026, qualifying retail, hospitality and leisure properties moved on to lower business rate multipliers,
02:38while councils can use high street rental auctions to bring long empty premises back into use.
02:45In September 2026, ministers announced a £210 million package aimed at derelict buildings, struggling businesses and community ownership.
02:55The test is whether that investment changes how people spend.

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