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As Brazil approaches general election day, questions over the country's political future and the role of youth are taking center stage. To go deep into the significance of this process, we invited Célia Alldridge, a Brazilian-based expert in international cooperation and youth.

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00:00And we stay in Brazil as the nation approaches General Election Day questions
00:04over the country's political future and the role of youth are taking center
00:09stage. To go deep into the significance of this process we invite Celia Aldrich,
00:15Brazil-based experts in international cooperation and also youth. Hello Celia,
00:21welcome to From the South.
00:25Hi, thank you very much. Celia, how the campaigns have been targeting the youth in the midst of
00:32everything that is happening in Brazil, how they are also speaking their language,
00:37capturing their attention? Yeah, I mean they have lots of different mechanisms of course and
00:46this is something that's not new to the elections in Brazil right now but it's something that the
00:52far right has been working on and networking around and financing for a long time. So a lot
00:57of online engagement, a lot of very provocative and deliberately shocking material that's being
01:04shared. We know that in these kind of post-truth era the more that fake news and lies are repeated,
01:11the more that this information is integrated into sort of common sense discourse. So there's a lot
01:17of that around capturing youth. There's also the sort of physical visibility of right-wing candidates
01:24and a far right candidates. They of course have a lot more financial resources than the left and so
01:30there are a lot more visible in terms of their streets, you know, banners and flags and etc. And so
01:37that's one of the, that's one of their ways as well. We know that, sorry Celia, can you hear me?
01:52Can you hear me? Well we were speaking at this hour to Celia, he was an ex, she is an
02:01expert in youth
02:02regarding the, what it's at stake for the people of the younger generations in Brazil. We go back once
02:10more to Brazil with Celia, she was addressing, Celia you were addressing the, how the campaigns were
02:18targeting younger generations but also I wanted to ask you more and more young people are becoming
02:25disengaged from politics. What is at stake and taking this, this reality into account? What is that challenge
02:32for, for the outcome of these, of these elections?
02:38Yeah, and it really is a challenge. We know that youth are becoming bored, becoming disengaged, becoming,
02:47having lack of interest and lack of motivation. A lot of young people have decided not to
02:56not to request their election titles or their election documents so that they can vote this
03:03time around. Other youth do have their documents but they have said at least that they won't vote
03:09this time around. We feel like four years ago during the presidential election there was a lot more effort
03:15from the left to really engage with youth and to make sure that they got out and voted. And one
03:20of the
03:20challenges we have was we feel like the far right has actually kind of taken over that space, filled the
03:26gap
03:26in terms of youth engagement. We do of course have mechanisms. You know on the left we've been as
03:36candidates, as activists, we've been going to where the youth are trying to build bridges with young
03:41people. So going into schools and colleges and other institutions to kind of bridge that gap and to
03:48discuss with youth to really listen and to really try and integrate into you know our political
03:54projects, what the youth experiences, what they're saying to us, what they're feeling, what they're
03:59demanding. So these are some of the mechanisms trying to create safe spaces as well. Also thinking
04:05about young women, so adolescent girls, young women, how they also engage with online and offline spaces.
04:13We know that online there's a lot of misogyny, there's a lot of you know all this mass mass
04:19sphere that they're talking about, the red pill. There's a lot of sexism and a lot of misogyny online
04:25that young women are subject to every day, not just at election time of course. But we feel like the
04:31far right has really capitalized on this mass mass sphere, this idea that young men particularly are
04:42disengaged, are not you know a board or they've been sort of brought into this right-wing conspiracy
04:50theory sort of space online. And we're really thinking about so then how do we keep young women and
04:57young girls safe as well within these online spaces but also offline in the spaces where they
05:03choose to spend time and to come together. So those are some of the mechanisms that we have. But we're
05:14also thinking about well what should we be doing between elections. Here in Brazil we have elections
05:19every two years either at municipal level or right now at state and congress and presidential level,
05:26which means we're often in a campaign season. What we're trying to do as well is to really think
05:32about what between campaigns, between elections, how do we engage youth, how do we interest them
05:38again in politics right, in the system, how do we move beyond this idea of identity politics which has
05:45come back sort of into fashion, it was something that we thought we'd got over about 10 years ago,
05:51but it's come back and it's dividing youth and also us adults you know in different categories and
05:58and how do we come back and really think about the system you know the capitalist patriarchal racist
06:02system, how do we think about how that is molded and shaped by the elites in order for us not
06:09to
06:09engage right. So you know thinking about how do we take back our language, our culture, our music,
06:17our organizing, our socializing, you know what fun can we have together as well which we really believe
06:24is part of the struggle. So there's some of like our strategies that we have to really try and engage
06:32with youth and to bring them back to organizing spaces. Thank you, thank you very much Celia for your time
06:39hearing from the south for helping us understand deeper what is at stake for the youth, the Brazilian youth
06:47in these important elections for Brazil. Thank you for your time.

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