00:02About three quarters of Australians are regular coffee drinkers, but as prices heat up, that daily dose of caffeine is
00:12leaving a sour taste.
00:14Like I paid $10 today, which is a bit much.
00:17One we just had was about $8 for a large, yeah.
00:21The average cost of a flat white's nudging $6, although this Sunshine Coast cafe owner still offers a $5 drop.
00:30We want customers to be able to come in and feel like they're not getting ripped off.
00:37Nestle Australia produces the nation's most consumed instant coffee brands and has seen a surge in sales, especially blended sachets.
00:46A cup of coffee which is just like a barista made cappuccino for 45 cents.
00:53And in this climate that is unbelievably attractive and that's why it's the fastest growing.
00:59While higher prices may be hard to swallow, the Australian Specialty Coffee Association says we're actually getting off lightly.
01:06Australia has much cheaper coffee than many European countries, despite the fact it's more expensive to make it here.
01:13We're $2 or $3 behind the rest of the world. That's why the cafes are not successful.
01:18There's a family of real person or people behind all of those small businesses that exist in your local neighbourhood.
01:24If you don't support as a consumer in that local geographic, we'll not be there tomorrow.
01:29Which is as good an excuse as any to treat yourself.
01:32What's cool?
01:32yourself.
