00:00What if he set out to make cooking more efficient, and in doing so made the best pan that ever
00:03existed?
00:04How?
00:05By using rocket science and heat exchanger theory, of course.
00:08What are the fins?
00:09That's the science, behind cooking more efficiently and helping the environment at the same time.
00:13Ever eaten food?
00:15Well, it tastes better in one of our pans.
00:17Even Lewis says so, and not just because we paid him to appear in this advert.
00:20How did I cook without this?
00:21Ever worried about the fate of downtrodden MBA students?
00:24Now Raghav has a reason to put on a suit and wear expensive glasses.
00:27My life has meaning now.
00:29How are our pans different?
00:31Well, they're cast iron, just like they were 100 years ago, but they heat faster, cook
00:35more evenly, and they help save energy.
00:37This isn't just a design tweak.
00:39This is different from anything you've used before.
00:41It's like cooking in a Rolls Royce, in the future, when everything's well, better.
00:46Don't take my word for it, though.
00:48Read the reviews of our customers and make up your own mind, or you could spend five years
00:51of your life doing experiments, perfecting casting and enamelling, and make your own pan.
00:56But we've already done it.
00:58So pony up, and let's get this show on the road.
01:12The Telegraph says we are threatening to topple La Cruce.
01:16Like, who's it?
01:17Like, who's it?
01:17Like, who's it?
01:29Because of.
01:29Like, where do you think?
