00:11In today's special thing, we are going to talk about something which, to be honest, is very
00:16has been an everlasting part of our lives since
00:18Yes, we are talking about Pakistani radio. I mean, think about it in this fast-paced digital era.
00:25How traditional broadcasting still exists in all its glory
00:29This is not some old invented technology, not at all, this is such a beautiful continuation of our culture, our path.
00:36Who has revealed himself in this manner with time
00:39Now look at this number on the screen.
00:42130 years
00:44Yes, more than 130 years have passed since Marconi invented the radio.
00:50In this world of technology, where many things appear and disappear every day
00:54This is a long period of time beyond belief.
00:57Just think how many inventions came like a storm during this period and then got lost somewhere in history.
01:03But this medium is still alive today.
01:06Gramophones are gone, the era of tape recorders is over.
01:09And now we live in the era of high speed internet.
01:12Still, radio is a complete comfort.
01:14To be honest, its longevity is the biggest proof of the immense power of the human voice.
01:20So let's delve into this matter a little deeper now.
01:24Just take a look at this article written by a regular listener of SBS Urdu.
01:28They say that this program gives us news.
01:31But it also brings back memories of home.
01:34It feels like someone close to us is talking to us.
01:37What a tremendous thing it is
01:39Just imagine, 130-year-old technology is still useful for the people living in Diyar Gair.
01:44The best cure for sadness and homesickness is Bani Via
01:47A familiar voice, just one voice, and it would connect them directly to their roots, to their home.
01:54Is
01:54So let's move on to the first part of our journey.
01:58Hissa Abal Maamar means legends of broad casting
02:02Now it is known that some great personalities are behind making this magic possible.
02:07who ultimately dedicated their entire lives to this medium
02:10Whenever there is talk of the rise of radio in Pakistan,
02:13So a name is taken with utmost respect and reverence.
02:17And that's legendary broad caster Yawar Mahdi
02:20He was not just a producer but a complete enterprise in his own right.
02:25In the 1960s, he started a college for young people.
02:29Which introduced countless new talents and created an entire nursery.
02:33Then in the 1970s, Urdu cricket commentary was formally launched.
02:37One could have thought that
02:38And then the reinstatement of the Karachi Arts Council in the 1980s was also the result of his tireless efforts.
02:43For him, radio was never just a job.
02:47This was his bed.
02:49His passion was
02:50What was his passion for radio?
02:53This can be gauged from that one kiss of his wife.
02:57Which goes straight to the heart
02:59Yawar Mahdi married the radio
03:02His companions and disciples also testified to the same thing in a recent Taziati reference.
03:07that his entire universe was radio.
03:09And it would not be wrong to say that this is not lossless love.
03:13Has taken radio to this glorious position
03:16Well, let's move on from these golden and aak of the past towards our second part.
03:21Platforms, i.e., the system of modern Efim
03:23Now the most interesting thing here is how modern radio has become today.
03:30Is
03:30How major networks today are providing content of their choice to audiences in different cities and regions
03:36For example, in a big city like Karachi, there is a huge demand for world music and
03:42FM 100 is very popular there.
03:43On the other hand, Pakistani music still rules Lahore and FM 101 is a popular listener there.
03:49Whereas if we talk about Darul Hukoomat Islamabad, there talk shows and news are broadcast on Radio Mera FM.
03:55More attention is given to
03:56Meaning, how beautifully modern radio has adapted itself to local culture and changing trends.
04:03Isn't it amazing
04:05And yes, one more thing
04:06Today's radio is no longer confined to traditional studios or the boxes of those old physical radio sets.
04:11no way
04:12It has now become a highly dynamic 24-hour multi-media digital presence.
04:18Today we have the convenience of web TV.
04:20Special apps are available for smartphones
04:23Podcast archives for old and popular shows
04:26Moreover, there are also live morning shows which are frequently broadcast on social media.
04:30All these things together have made radio a popular kitchen everywhere and at all times.
04:36People just don't listen anymore.
04:38Rather, they can also watch their favorite shows and their favorite articles on the live screen.
04:43This has proven to be a complete game changer.
04:46Now let's move on to our third part.
04:49Voices beyond the talent mic
04:52You know the modern radio jockeys of today.
04:55He was not limited to just his studio microphone.
04:57Their voices are woven into the fabric of our everyday lives.
05:01A very strong example of this is RJ Ramsha Basit.
05:05His versatile voice means that his voice resonates throughout the public infrastructure of the country.
05:10Have you ever noticed that when you are at a metro train station and the next station is about to arrive?
05:15Or you're on a PIA flight and are instructed to fasten your seatbelt.
05:19Or the health warnings about COVID-19
05:22Or that whispering sound that comes while waiting for the token in the bank.
05:25All of them, yes, all of them are his voices.
05:29One voice, so many forms
05:31These voices have become a reliable and trustworthy guide in our public places.
05:36Now here we look at two very different aspects of the world of broadcasting.
05:42On the one hand, it is extremely meticulous, polished and scripted voice-over work.
05:46Where every word, every tone is pre-planned and highly refined.
05:50Like we just mentioned about I-Viyar and bank instructions.
05:53But on the other side, on the other side is the world of live radio nashyat
05:57Which, to tell the truth, is absolutely deep madness and foolishness.
06:01Any caller can come in at any time on live radio
06:04And the RJ has to give an instant and interesting response to his statement at that very moment.
06:08This sabardastazad reflects the brilliant and amazingly professional abilities of these broadcasters.
06:14And when we're talking live radio
06:17So, of course, it also includes some extremely hilarious and humorous challenges.
06:22Let us take the example of Aunt Bhapal.
06:24This is a very famous and funny character in Sindhi prank calls.
06:29What this character often does is that he suddenly calls during RJ Danish Mahidi's live nashriyat on FM 105.
06:35does
06:35And then with great innocence he teases and interferes in such a way
06:40That the listeners burst out laughing.
06:42Truly, such non-confrontational moments are the special part of live radio.
06:47Which makes Baaghi completely different from other mediums and so lively.
06:51And believe me, it is very difficult for an RJ to handle these situations happily and with a smile.
07:12As Rimsha Basit so beautifully says, voice over is definitely a source of employment but with radio.
07:18My talaq is very unique
07:20I like to talk to my community, this is the passion that proves that humanity is different.
07:26This is the real essence of this medium, no matter how much technology advances, whatever comes from the heart.
07:31It always goes straight to the heart and affects it. Now we come to your
07:49Radio is no longer the voice of the people of just one city or country, it is now spread all over the world.
07:54It has become a strong lifeline for the refugees all over the world. Just look at those first
08:00Those who think about the progress of their country and the progress of their generation
08:17It is a joke when someone sitting in a foreign country hears someone laughing and talking in his own language, then he
08:22Waqi feels a deep and passionate connection with his community, so now we're looking at this interesting
08:29Come to the very end of the thing
08:46What is so special about this voice that even today it has such an unmatched power to connect us across borders?
08:52Perhaps the reason for this is that the truth and the pure essence of poverty hidden in the human voice
09:00No one has ever seen Farah Khan on screen.
09:02We cannot do it, you will definitely think that thank you very much for being with us in this detailed discussion.
