What does it really take to build a memorable brand today?
In this conversation, Anup Verma speaks with Mr. Naresh Gupta, Co-Founder, CSO & Managing Partner, Bang in the Middle, about the changing rules of brand building.
From respecting the consumer and defining a clear brand space to the growing dependence on influencers and the evolving role of print in a digital-first world, this conversation explores what brands need to get right.
Watch the full conversation for insights on branding, consumer behaviour, influencers, print and the future of advertising.
#BrandBuilding #Marketing #Advertising #BrandStrategy #NareshGupta
