You built the product. But did you build the brand?
In Episode 4 Part 1 of Behind the Brief, Anup Verma sits down with Manoj Deb, Founder & Chief Creative Officer of Venacava Designs, to uncover a mistake many startups realise only years later: waiting too long to build their brand identity.
From product-first thinking to rising costs and the importance of a strong brand proposition—this conversation asks a bigger question:
What if your brand foundation came before the growth?
Watch the full conversation on our YouTube Channel by clicking on the link in bio and hear Manoj’s perspective.
#BehindTheBrief #SonaSignaturePapers #BrandIdentity #BrandStrategy #StartupBranding #PackagingDesign #DesignThinking #BrandBuilding
