00:00Tudum Society
00:04Text by Felipe Matheus
00:06We have reached the point that the ancient sages foresaw.
00:10We've reached the point where everything is commercialized.
00:14Everything is about performance, everything is about money.
00:17Slavery had reached a stage that would make the former masters envious.
00:22Everything is business, everything is capitalism.
00:25The evolution of capitalism, in which the human ceases to exist and being human becomes tacky.
00:33Love and hope for a good future are gone.
00:36Every gesture has an intention.
00:38Each tap is a dollar sign.
00:41We live in a world where idle time is viewed with guilt.
00:45Always waiting for the next Tudum.
00:48And we remain trapped by cheap dopamine, disconnected from everything.
00:52Let's move on to the next Tudum, while data is collected to manipulate us.
00:57and make us increasingly hostage to this world, to this state of affairs.
01:03Convenience is a prison.
01:06I see someone complaining about the app, about a problem with the order,
01:10But the man in the middle, being the capitalist, doesn't care about his situation.
01:16Imagine if we went back to how things were before, without the middle man.
01:20Would the treatment be the same?
01:23Knowing who you are, your first and last name.
01:27And having a good client to look after, do you believe the service would be better?
01:32Not to mention that there would be more money circulating locally.
01:35without going to someone faceless in São Paulo.
01:39A virtual world where nothing is yours and everything belongs to them.
01:43Of the faceless men who rule the world from a precious black stone.
01:48They control the world like a puppet.
01:51They are the last to arrive and the first to leave.
01:55They cause the crash through no fault of their own.
01:58While our lives are in their hands,
02:01We are replaceable parts of a collective machine.
02:05We are mere zombies.
02:07We think we are alive while we wander aimlessly.
02:10in search of base metal.
02:13Return to the classical world, to the physical world.
02:16where your life and your existence do not depend on data that can be erased.
02:21through oligopolistic policies and rules,
02:24decisions made in rooms hidden from the public.
02:27In the classical world, things don't change simply because a contract has changed.
02:33Once recorded, it is preserved forever, truly becoming yours.
02:38You can consume it whenever you want, without needing to know what kind of deal the game is in.
02:44The film or even the music are involved now.
02:49Imagine opening a classic movie and discovering that the dubbing is different.
02:54Open a game and realize that the music isn't the same anymore.
02:58Or even discovering that the game you like is no longer available.
03:03This is the world today.
03:06A market of constraints, where nothing is durable.
03:10Everything is malleable and everything is crap.
03:14I mean, my young friend,
03:15You don't need them.
03:17You can be free.
03:19You don't need to fit into a small box.
03:22imaginary and digital.
03:24You were born to be a giant.
03:26far from the limitations imposed by the algorithm.
03:30Turn off the surveillance.
03:31Convenience doesn't buy you freedom.
03:34Convenience doesn't buy you freedom.
