00:04Design is beauty and all of us we like beauty. We love nice things in front of
00:10our eyes. Design is like something that's around us so it's literally like a part
00:16of our life. I'm Manuele Mossoni, the director of 2M Associato, an architecture
00:23studio based in Bali. We start as an architecture studio and then we develop
00:32like a completely designed solution starting from master planning,
00:36architecture, interior design and now product design.
00:43Identity is like a common word but it's really difficult sometimes like to catch
00:48the identity of the place and try to transform that place. As designers we
00:54have like a huge job to do it. We are transforming land that will last for
01:00hundred years that building. So when we transform we cannot cancel and get back.
01:04It's not a painting that you can just remove from your wall. The
01:07responsibility is really to take into the place, transform, hopefully in a better
01:12place. So this is I would say is the most challenging and interesting element that
01:16we always try to introduce into the large-scale project.
01:24Technology is going to be like a big part of our job, not to replace in-house but
01:29helping us to create a multiple solution, multiple scenario that will take like
01:34years for us just to study. We are able to replicate and also to simulate a
01:39different scenario. So how the Sun is going to affect every every villas or every
01:44little building inside the master planning or the most efficient way out to
01:49develop and also to place the green area or what kind of public facility we are
01:55placing there. When we are talking a large scale is a mix of function because we
02:00are not still talking about like a detailed design but the way we shape and we
02:04place the different function are going to affect the life of everyone is going to
02:09live there. So having like the possibility to have multiple solution in a couple of
02:14hours really help us to be a better designer.
02:22We are uncomfortable when we go in a scale of project that is too large. When the
02:27scale is too big was an unsuccessful project. So no one want to live there. The
02:32scale is outside the human scale. It was like done from just a business scale instead of
02:37like a design scale. So what we are trying to do in redesign and master planning we
02:43literally like try to shape in a micro area where everyone in a walking distance
02:47can understand like the neighbor can walk, can cycling, can have his own little
02:54park, try to come back to the smaller scale and reproduce the smaller piazza that
03:00we have for example in Italy. Having like a master plan around the world now we try to
03:05understand also the culture, the temperature, the weather that is quite different. We can't
03:11have the same design guidelines and strategy in a master plan in Dubai and a master plan
03:17in Bali. They are totally different weather, totally different sensation, totally different
03:22culture and we as a designer we need to try to shape our design view not only once all over
03:30the
03:30world and globalize our design but just to be like a really locally understanding
03:36like what they have there and what are the use of that area.
03:48Everything starts because we were looking for new product and then coming back from Italy that we have
03:56like all this big catalog all this beautiful product in Indonesia and I was missing and all
04:01my team was missing like some connection with the product with design production so we
04:07start to do designing for a different brand because we were looking for solution and we
04:12were the first one like proposing them let's do a new product let's invent new one
04:17let's let's do something new. So creating like a sort of seamless solution between master planning,
04:24architecture, interior design, and product design. So the product design was the missing element for us
04:30like to link with our interior design and then create like a unique element. The last piece of a
04:37puzzle that we were looking for for many years.
04:45You need to choose the right people, give the right vision and give the tools to do it. You have
04:51the good
04:52people that they look work it they have the vision that is shape the vision together as a team and
04:58you
04:58give the tools of course if you miss one of them you're not going to get the result so it's
05:04quite
05:04important to get there. The difficulty is like a large scale because you are working basically from urban
05:10planning till bedside tables so it's like really like the scale is so huge but every team is like working
05:16in
05:17autonomous they are great designers here in Indonesia that are working in a different scale and they work
05:23together so that the beauty of having multiple team in the same office that they support and challenge
05:29each other every time so the urban planner challenge the product designer even though they are working
05:35in a totally different scale the meeting in the middle between architecture interior design.
05:46When you design something it's not only for us we don't live there it's you're designing something
05:52for someone else we're really happy when we saw that they customize their space they changes they move
05:58and they they live there so i think is the most important things that they feel that the building
06:06or that design become their design become their part of their life that one i think is that is the
06:13the
06:13biggest one the biggest reward i would say from from our side one of the biggest concern is like
06:21when you start with the ego of a designer and try to to be sure that everyone recognizes your building
06:28the one i guess is uh is a wrong interpretation of the designing because you're thinking more about
06:35yourself instead of thinking about what is the real goals of the design
