00:00Did you know the biggest clue in Ark Raiders' Frozen trailer isn't the giant machine?
00:05It's the low hum you barely hear underneath it.
00:08Ark Raiders is made by Embark Studios, a team of former Battlefield developers.
00:13It launched to over 460,000 players on Steam at once.
00:18And in their game, sound is survival.
00:21Every Ark machine makes noise before it appears on screen.
00:25Smart players stop moving and just listen.
00:28It's like hearing footsteps in your house at night, you freeze first, then you decide.
00:34So next time, mute nothing.
00:36Watch that trailer again with headphones.
00:39How many machines can you hear before you ever see one?
