00:00If you go back 40 years and you look at the profile of owners of these 92 teams,
00:05professional sports teams in America, the big four, especially with some of the legacy
00:09older ownerships that may not be as forward thinking as some of the owners that are coming
00:15in today, the barrier of entry is pretty challenging. What were some of the most
00:20difficult pain points for you to enter the space? Yeah, the biggest one by far is there's this huge
00:25chicken and egg problem in this industry. And Alex, you probably remember all these conversations
00:30you and I had about the Timberwolves and about the timing of the launch with Jump and the Timberwolves
00:35and the Lynx. And all of that was so important because in this industry, everyone wants to see
00:41the lighthouse customer. And in fact, just talking to the NBA today, I was talking to them about
00:47how did it go with the Timberwolves? Everyone wants to know how does it go with that marquee customer?
00:52And how do you get a marquee customer without a case study of a marquee customer? We can show now
00:58every club in the NBA and every club in the NHL and NFL and MLS and everywhere around the world
01:03that you can see that this actually delivers the impact that we've promised at NBA scale.
01:08And so that by far is everyone said, it's, Hey, it's too early. You know, I need to see it
01:12first
01:12with the Timberwolves and now we're running.
